– Financial Times
Balthazar Fabricius founded Fitzdares on the basis that the old-fashioned traditions of customer service and bookmaking were fading in an increasingly impersonal industry. With that in mind, we started off with a traditional private telephone service and then soon after became the first bookmaker to introduce text betting.
In 2016 we acquired Sunderlands, inheriting both a wealth of experience and also a natural partner who shared all our core values. We released our brand-new app to the public in 2018, completing a 12-year journey. This has enabled us to spread to a wider audience of app-only members, while maintaining our traditional Private Office service – we are now exceptionally well placed to cater to every and anyone’s betting needs.