– Financial Times
In 1882, farmer Tom Guntrip set himself up as a bookmaker. He stood in Hyde Park, pinning his prices on trees. He’d train pigeons to deliver the horse racing results, and chalk up prices with a finger in the air with a dash of luck and a handful of expertise. One day, a pigeon was stuck in the loft and the Epsom Derby results were delayed by an hour!
A century later, the oldest-established bookmaker in the country was acquired by Sunderlands. Established in 1946, it was so named because founder Pat Densham flew the Sunderland Bomber in World War II. In 1998, Sunderlands went on to add the businesses of Laurie Wallis (est. 1924) and Habbershaws (est. 1905) in 2005. The very same year that Balthazar Fabricius set up telephone-only bookmaker Fitzdares…
Balthazar Fabricius founded Fitzdares on the basis that the old-fashioned traditions of customer service and bookmaking were fading in an increasingly impersonal industry. With that in mind, we started off with a traditional private telephone service and then soon after became the first bookmaker to introduce text betting.
In 2016 we acquired Sunderlands, inheriting both a wealth of experience and also a natural partner who shared all our core values. We released our brand-new app to the public in 2018, completing a 12-year journey. This has enabled us to spread to a wider audience of app-only members, while maintaining our traditional Private Office service – we are now exceptionally well placed to cater to every and anyone’s betting needs.
We invite you to join Fitzdares now.
Read about membership here.
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