Partner with the world’s
finest bookmaker.

Join the Fitzdares Partner program and align with
one of the world’s most prestigious betting brands,
boasting a bookmaking heritage since 1882.

apply now Terms & Conditions

About Fitzdares

‘Customer first’ is an overused marketing term that very rarely joins up in its execution. That is an accusation that cannot be levelled at Fitzdares. When Balthazar Fabricius, founder of Fitzdares, acquired Sunderlands in 2016, with it came over a century of heritage and bookmaking experience.

That personal service has continued with the Fitzdares brand through all of its customer touch points. Whether betting online, over the phone or simply enjoying live sport at the members only Fitzdares Club in Mayfair, Fitzdares sees customer satisfaction and retention rates more than 3x the industry standard.

The company compliments excellent customer support with leading betting provider FSB technology and a rapidly growing list of casino gaming content to ensure complete customer satisfaction and a brand that you can be proud to partner with.

Five ways to bet.

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Commission Structure

Our partners benefit from cross-product commissions at 30% of Net Revenue. We only affiliate with businesses that share our passion and commitment to user experience, offering value to the customer in an increasingly impersonal sector. In return for your continued and pro-active promotion of the Fitzdares brand, we commit to ongoing payments from each of your active referrals.

Marketing tools

The personal touch extends to our partners. We are open to new and innovative ways to promote our brand and can support in the creation of bespoke offers and assets that align with your audience.


Joining forces

Reading to join the world’s finest partner program? Apply today to speak with one of our experienced team members and your business could soon be benefiting from some of the industry’s leading player retention rates. T&Cs apply.

Please play responsibly