The 25 club.

Members receive 25% discounts at a range of luxury brands – full details in your monthly members email.

Regarded as one of the finest gentleman’s outfitters in the UK, Oliver Brown is home to British menswear and exquisite bespoke tailoring, based in Chelsea.
They are an Official Licensee of Royal Ascot.

25% off made-to-measure suits. Email for discount.

The J Sheekey Atlantic Bar has a vibrant and mouth-watering seafood menu, located in the heart of Covent Garden, and is offering our members commissioned keyrings, which can be used from midday to 5pm.

Keyrings offer 25% discount.

Phizz is an effervescent tablet used to help absorb more water, replenish electrolytes & provides the body with a comprehensive multivitamin. It enables you to work smart, travel fresh & play hard, and has been endorsed by over 50 top sports clubs.

Use ‘Fitzdares25’ on checkout

Norton & Sons has played a long and proud role in London’s tailoring history. Creative Director Patrick Grant has rejuvenated this famous house, blending Savile Row traditions with a cutting-edge aesthetic.

25% discount on made-to-measure suits.

SirPlus is a British fashion label founded in Notting Hill, who craft contemporary menswear from quality fabrics, including surplus. They are known for their Nehru collared jackets, waistcoats and grandad shirts.

25% off the latest formal collection.

William Wood Watches is a quintessential British luxury watch brand dedicated to the founder’s grandfather who served in the British Fire Service for 25 years, winning commendations for his acts of bravery.

25% discount across the Chivalrous Collection and new Valiant Collection.

Gridiron is a collaboration between leading chefs Richard Turner and Stephen Englefield, who combine their abilities to source peerless produce, cooked over an open flame using wood and charcoal.

25% off the total bill.

Each shirt and tie Drake’s produces is made by hand in London and Somerset, using only the finest materials and most skilled craftspeople in service of our uncompromising dedication to excellence.

25% discount off all clothes.

The Villa Collective is a bespoke villa rental company offering the finest luxury villas in Europe and Morocco’s most sought after destinations. Founder Nick Cookson’s family have over 40 years’ experience.

25% off selected properties for late bookings.

The iconic Pucci has reopened in Mayfair under a new guise, serving a tantalising modern menu of small seasonal plates showcasing flavours from across the Mediterranean, alongside the classic Pucci’s pizzas.

25% off 3pm-7pm, Mon-Fri.

Relight your relationship and come out smelling of roses with the world’s finest candles. Made with all natural wax in ceramic pots, with floral designs from Katie Scott, a London-based illustrator.

25% discount on Polkra candles.

British-made, luxury fine jewellery by London based designer and gemmologist Minka Gems, with years of experience in Hatton Garden, London’s premiere jewellery district.

Discounts on selected pieces. Enquire with

Urbanologie keeps members in the know with insider news and exclusive content on all the new cool hangouts, pop-ups and events. Described by the FT and Town & Country as “the must-have VIP lifestyle app”.

A year’s free membership.

Founded in 1894, Daks is a British fashion house which epitomises luxury, sophistication and quality tailoring. With three royal grants from the Royal Family, it is one of only 15 firms to hold this honour.

25% off all items.

A personalised video gift from the archives of ITN & Reuters. Six minutes of memories for any special date. Celebrities, royalty, news, fashion, cars – even house prices – with a personal message at the start. Delivered online in less than an hour, or on the date of your choice.

Use code ‘Fitzdares’ for 25% off.

Join now.

We invite you to join Fitzdares now.

Read about membership here.

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